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Misbehaving Airline Staff: What Does The Data Say About Indigo?

    Indigo suffered two major PR disasters within a week – one where a passenger was hurt after she fell off a wheelchair because of gross negligence by an Indigo crew member and another, where a passenger was pinned down by yet another Indigo crew member. The last couple of weeks have been somewhat traumatic for Indigo, with yet another incident wherein ace shuttler P V Sindhu alleged misbehaviour by Indigo crew members.

    Indigo, largely known for its on-time USP and pre-flight formalities, is in an expansion drive while already controlling 40% of the domestic Indian market share.

    Which airlines do Indians fly domestically?

    Monthly data from the Directorate General of Civil Aviation shows that while Air India has been gradually ceding market space to its private rivals, Indigo has maintained its dominating presence catering to 4 out of 10 Indians flying domestically.

    Market share of Indian domestic airlines

    Misbehaving crew has been a major grouse for passengers, with complaints under that tab ranging from 6-12% of all complaints.

    Share of misbehaving crew

    Air India has also seen the highest number of complaints per 10,000 passengers over time. Considering its scale of operations, Indigo has till now maintained one of the lowest rates of passenger complaints. However, its recent run-ins with misbehaving crew members, it is yet to see whether data will reflect the same. Watch this space for regular updates.

    No. of complaints per 10k pax

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      Why Agri-Equipment Companies Should Watch Telangana

        On November 6, the Telangana government said it would provide 24×7 power to the farm sector for the “next five to six days”. It was part of a bigger plan. It is seeing this as a dry run to its eventual objective of providing 24 x7 power to farmers, beginning March 2018.

        If that happens, and if farmers plug more into the greater supply, it could open up new opportunities for companies in the business of agri-equipment like pump-sets and drip irrigation sets.

        Power availability is an issue in India everywhere, especially in rural areas. The last time an exhaustive count of power availability was done at the village level was as part of Census 2011. This was when the 10 districts that are Telangana today were a part of Andhra Pradesh.

        In October 2016, these 10 districts were re-carved into 31 districts, but to stay synchronous with the data, this piece will consider them as 10 districts.

        Villages in these 10 districts received 5-7 hours of electricity for agricultural use in the summer months of April to September (See Graph 1). The situation would have improved since then.

        In fact, in the six-month period to September 2017 alone, Telangana increased power generation by 25%, which was the highest among all large- and medium-sized states, shows data from the Central Electricity Authority.

        Villages and farmers need this incremental electricity. According to the Socio Economic Caste Census of 2011, 8 of 10 districts in Telangana each had at least one-third of agricultural land that was unirrigated, led by Adilabad (55%). This means produce on this land is largely dependent on rains. If there is greater surety of power supply, those with the means to buy, or the ability to borrow to buy, might be more inclined to invest in agricultural equipment that enable better productivity through greater mechanization and irrigation.

        So, where in Telangana might these pockets of demand be? Here’s what the rural areas of these districts looked like in 2011 on five metrics that define ownership of agri-equipment and purchasing power. And there resides lines of inquiry for chief marketing officers (CMOs) of agri-equipment companies.

        This data for Telangana is also available with How India Lives at the sub-district level. If you are interested in accessing this data, please write to johnraja@howindialives.com

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